After reading numerous articles, watching many videos, consuming around the clock news, we are all doing our best to understand the global economic impact. The pressure to effectively connect digitally is even more critical during periods of peak demand. While we all agree that just hunkering down and waiting for the next round of government aid programs to arrive is just not enough to sustain. To make it through and be ready to go on the other side, we must adapt to significant changes in how business gets done, remembering that even when the crisis is over, things are not going back to the way they were.
And now to the ACDI sales support staff, let’s begin with our customers. We need current, detailed, actionable intelligence on how the crisis is affecting them and how they are responding. Use social media to get it. Join their LinkedIn networks, Facebook networks, and the forums they participate in, not to sell but to listen, observe, and learn. Social distancing has resulted in a massive spike in social media traffic. If that is where your customers are, that is where you want to be.
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SOURCE ACDI
