OSAKA (Jiji Press) — Major electronics maker Sharp Corp. will reenter the U.S. television market next spring, it was learned Thursday.

The company plans to start full-scale sales there of the Aquos XLED, the new, high-end model of Sharp’s Aquos liquid crystal display TV brand.

Sharp pulled out of U.S. TV sales for general consumers in 2016 amid a business crisis. It aims to enhance its brand power by selling high-resolution TV sets providing high-quality audio.

Using Sharp’s unique technology, the XLED model offers better color contrasts, officials said.

Sharp will exhibit the model at the Consumer Electronics Show in Las Vegas next month.

SOURCE Sharp Electronics