In the latest episode of the What’s Happenin’ podcast, host Andy Slawetsky chats with Mark Mathews, Vice President of North America Commercial Sales & Marketing at Epson. This episode delved into Epson’s eventful year, marked by notable milestones and forward-thinking initiatives. A key highlight was the large dealer conference held at the outset of 2023, a pivotal moment for Epson as they unveiled an array of new color printing hardware. This launch not only underscored Epson’s commitment to innovation but also set the stage for their future endeavors in the printing domain.

More recently, Epson hosted a smaller, yet significant meeting, providing a snapshot of Epson’s strategic direction and a glimpse of future products to a select group of resellers.

The conversation with Mathews discussed Epson’s unique proposition to office equipment resellers. Unlike traditional laser printing, Epson offers a distinctive technology that not only stands out in the market but also opens avenues for diversifying portfolios.

This is particularly relevant for dealers seeking to expand their offerings, as Epson’s product range extends beyond printers to include high-demand items like wide format printers, projectors, POS systems, and scanners.

The podcast also highlighted Epson’s impressive growth in its dealer reseller community, now boasting over 150 dealers and continuing to expand. This growth narrative is a testament to Epson’s robust strategies and appealing technology offerings.

SOURCE Industry Analysts Inc.