Michael Mathé is 115 days into his new role as Chief of Operations and Sales Enablement for Konica Minolta.
Michael is now working on things like Konica Minolta’s eCommerce program, which just recently launched, as well as marketing, Latin America, Canada and of course, premier Konica Minolta sponsorships such as the Wayne Taylor Racing relationship.
In this episode of What’s Happenin’ Michael chats with Andy Slawetsky about the above and more.
-1:40 Michael’s new role; what he’s working on
-3:00 What can we expect from Konica Minolta’s marketing going forward?
-4:00 Wayne Taylor Racing relationship, Acura
-5:00 Hybrid racing
-5:10 Global races, Europe
-7:30 Data and Wayne Taylor Racing – Takeaways for resellers
-10:00 Racing data points
-11:20 eCommerce and Konica Minolta
-16:00 Who’s going to be at the races going forward?
SOURCE Industry Analysts Inc.
