By Charlie Barnes – We all want spectacular sales. But 20% growth in just six months? Really? Yes. One European partner has proved it can happen, in an area where a wealth of untapped potential exists — sales of Xerox Supplies for non-Xerox printers. So what was their secret?
When your instincts are 100% correct
OfficeXpress employs 650 people and has offices in the UK, France, Germany, Spain, Benelux and Italy. The UK team had been selling Xerox Supplies for non-Xerox printers for a while but they sensed that greater opportunities existed.
Then they tried something new. It all centred on that most elusive but essential item in a sales person’s toolbox – confidence. More specifically, it was about each individuals’ confidence in their ability, confidence in their approach and confidence in the product. Suddenly, it all came together.
I recently caught up with Chris Milligan, Marketing Manager at OfficeXpress to discover more – and he offered this valuable advice for replicating their success:
