When I was hired at RISO Inc, I learned that our inkjet products cater to eight target markets: production, religion, education, government, financial, medical, non-profit, and commercial. It amazed me how diverse these markets were, what with production and religion lying at opposite ends of the spectrum. As each new hire joins, we discuss these same eight markets, and surprisingly, RISO Inkjet is a fit for all of them. But how does one product manage to suit the needs of such vastly different markets?
This question often sparks complex conversations during our new hire classes. However, I have come to realize that the answer boils down to a simple factor: the amount of color on the page. In this blog post, let’s delve into the concept of spot color and how it relates to RISO Inkjet and our target markets and applications.