In a recent episode of the What’s Happenin’ podcast hosted by Andy Slawetsky of Industry Analysts Inc., Jim Haney of Novatech delved into the company’s strategic expansion, innovative online initiatives, and future prospects. Novatech, a prominent office technology reseller based in Nashville, continues to solidify its position in the market with forward-thinking strategies and substantial investments in digital infrastructure.
Key Highlights:
- Acquisition of Carolina Business Equipment: Novatech’s recent acquisition of Carolina Business Equipment in Columbia, SC, is a testament to its commitment to growth. This acquisition strengthens Novatech’s footprint in the Southeastern US and adds significant value to its existing portfolio.
- Future Expansion Plans: Haney shed light on Novatech’s future ambitions, revealing plans to acquire more office equipment and managed services resellers. This strategy aligns with the company’s objective to dominate the office technology marketplace by offering comprehensive solutions and unparalleled service.
- Elevating Marketing Efforts: The conversation also touched upon the intricacies of operating a successful marketing campaign. With the digital age in full swing, Novatech recognizes the importance of online visibility. Haney spoke about their considerable investment in enhancing their website’s user experience and functionality.
- Stepping into Ecommerce: As part of its digital transformation journey, Novatech has ventured into ecommerce. Their new online initiatives are not just about selling products but offering value-driven solutions.
- UVERCE Program and Customizable Product Builder: One of the standout features discussed was Novatech’s partnership with Keypoint Intelligence and the integration of the UVERCE program. This program has empowered Novatech to launch a fully configurable product builder on its website. Potential customers can now tailor their equipment according to specific needs, thereby improving user satisfaction and streamlining the purchase process.
The conversation between Slawetsky and Haney provides a deep dive into Novatech’s evolution and its proactive approach to adapt to the changing business landscape. With its commitment to growth, customer-centric initiatives, and innovative digital solutions, Novatech sets the bar high for other players in the office technology reselling space.
Watch the complete interview to understand more about Novatech’s vision, strategic moves, and how they’re reshaping the future of office technology.
SOURCE Industry Analysts Inc.
