By: Joe Russo, – Konica Minolt: Digital Transformation (DX), the integration of digital technology into all areas of a business, changes how companies operate, how they deliver value to customers and how their employees work. Accelerated by the pandemic and the sudden need for remote work, DX was undoubtedly one of the top buzzwords of 2020, and we have reached a point where it is no longer an option for companies to resist. If a company was not on the journey to DX prior to March 2020, they most certainly are now.
When working with customers, I like to use the analogy of driving without directions. If you’re like me, you hate being lost and having no idea where to go. Being unfamiliar with landmarks, street names, etc. can certainly lead to anxiety. We just want to get to our destination, but are unsure of the way to get there. When you are looking up directions for where you want to go, you only know two things: where you are currently and where you want to end up. That’s it.
Every organization wants to be more efficient and use technology in an effective way. Punching the end destination into the map application of your choice is the easy part. The process of DX is more often than not the opposite of a straight line, but while it may look different for each organization, their end destination is reasonably similar. They want processes to improve, the cost of doing business to go down and their teams to be more productive. DX does not necessarily have a defined endpoint, but once your tools are in place for a particular initiative, knowing what to do with them and how to support them day forward is crucial.
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SOURCE Konica Minolta
