By Ryan Hatfield, Lexmark: Two of the biggest retail shows in the world have just wrapped up for 2023. EuroShop in Europe and NRF in the U.S. saw the retail community come together to share insights about the new technologies, products and processes helping drive growth across the sector, despite a slowing economy. Between a pandemic, an ongoing war and an energy crisis, the global retail landscape has dramatically changed over the past few years – directly impacting the challenges retailers face.

Still, a wave of innovation has helped retail weather the storm. For retail tech, small steps have grown into giant leaps. For one, AI and machine learning have brought about cost-saving investments, at a time when retailers must carefully consider every dollar spent.

Here are five key trends that promise to help retailers build their brands and drive growth, even during economic turmoil:

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SOURCE Lexmark