From June 6-8, Lexmark, a global leader in office equipment and enterprise solutions, orchestrated a conference with their top 50 office equipment resellers in Lexington, KY. The summit, defined by informative sessions and unique networking opportunities, provided an insightful glance into Lexmark’s strategies and technologies while addressing prevalent industry concerns.

Day 1: A Warm Welcome and Introduction

The event kicked off at the local courthouse, where Clark Bugg orchestrated a warm welcome for the attendees. The evening was marked by a congenial cocktail hour and dinner, fostering a pleasant environment for discussion and networking among industry leaders.

(Clark make a joke during his welcome speech!)

Day 2: Insights into Strategy and Innovation

The following day commenced with a few words from Clark Bugg and VP Greg Chavers before Lexmark’s President and CEO, Allen Waugerman, unveiled the company’s strategic roadmap. His keynote sparked an informative and inspiring tone for the day ahead.

Building on this momentum, Chris White, Director of Global Portfolio and Matt Dollus, VP of Global Marketing, led a session demonstrating how Lexmark’s intentional engineering approach bolsters hardware investment, enhances productivity and streamlines management.

Further expanding on Lexmark’s technology innovations, SVP Vishal Gupta dove deep into the concepts of Lexmark Cloud Design & Emerging Technologies, showcasing the company’s forward-thinking approach and its commitment to staying on the cutting edge.

Following Gupta’s session was an executive panel discussion featuring a cadre of Lexmark’s top brass: Billy Spears, SVP Chief Product Delivery Officer, VP and GM of the Americas Clay Mooring, Kyle Farmer, VP of Global Sales and Strategy, Matt Dollus, and Melani Hudson, SVP, Chief Commercial Officer. This session, powered by pre-submitted questions, offered a candid discussion around Lexmark’s strategy and industry trends.

Post lunch, attendees navigated through various sections of the product fair, witnessing a display of future technology, translation software services, toner programs for competitive equipment and the data-driven technology platform, Optra Edge. This platform, merging edge computer hardware with a user-friendly cloud-based management portal and pre-built AI/ML applications, promises to expedite the transformation of real-time data into actionable insights. One application shows how retail can change advertisements running on digital signage based on who is standing in front of the cameras.


The afternoon continued with rotating breakout sessions, providing a deeper dive into Lexmark’s other initiatives. A standout session helmed by Bryan Willett, Chief Information and Security Officer, successfully addressed dealers’ concerns about dealing with a Chinese-owned company. Willett assured the audience of the robust security measures adopted by Lexmark and their parent company, reassuring attendees about the integrity of their supply chain management.

Day 3: Closing with a Cultural Excursion

The conference concluded with a visit to the famous Buffalo Trace distillery, where attendees indulged in an enlightening tour about the history of the distillery and its renowned brands including Pappy Van Winkle and Blantons among others. Post-tasting, attendees settled for dinner, wrapping up a highly informative and engaging conference.

Overall, the Lexmark dealer conference proved to be an excellent platform for sharing insights, fostering collaboration and addressing industry concerns. The balance of strategic discussion, technology showcase and cultural exploration crafted an enriching experience for attendees, solidifying Lexmark’s commitment to its partners and the wider industry.

SOURCE Industry Analysts Inc.