From the very first introduction to a company all the way down to delivery, customers expect nothing short of a stellar customer experience. And the B2B space is no different, with your customers expecting consistent shipping and delivery services to rival those they receive from e-commerce retailers.

Because of this, the delivery experience is one of the most important touchpoints along your customer’s journey. In fact, transportation and logistics may be the only opportunity for your company to directly interact with your customers face-to-face, so making that experience a positive one is crucial. And as the last touchpoint, delivery also offers the opportunity to leave your customers with a lasting impression.

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SOURCE Brother USA