4 Ways AI can Transform the Print and Imaging Industry

Since Quocirca first wrote about the potential of AI in the print industry in 2017, AI has entered the mainstream, impacting our everyday lives from self-driving cars to chatbots. The emergence of ChatGPT in November 2022 heralded a new era in generative artificial intelligence, and is set to disrupt a variety of industries. As it becomes the new reality for businesses, it has the potential to change the future of work. So how can the print industry embrace AI?

Democratisation of AI

By Louella Fernandes, Quocirca – The emergence of ChatGPT, created by Open AI, in November 2022 captured the public’s imagination, reaching 100 million monthly users in 60 days. As a form of generative AI based on large language learning models (LLMs), ChatGPT has made AI accessible to everyone. GPT-3 (Generative Pretrained Transformer 3) and GPT-4 are natural language processing AI models that generate human-like text. GPTs and other LLMs can be applied across a range of areas – customer service chatbots, content generation, predictive modeling automation, coding, analytics, and security.