By German Sacristan, Keypoint Intelligence: “Sustainability” is becoming an even bigger buzzword in the print industry—better yet, the entire world. It’s imperative to improving the health and quality of life for everyone and everything on this planet. Sustainability plans, including mission and vision statements, have been present for years. What is different these days is the sense of urgency toward actions and, therefore, a deeper commitment to making things happen.

The topic of sustainability has broadened over time to involve not only the environmental conversation, but also social responsibilities and economic development. Vendors in the print industry are pushing more than ever before to accelerate the implementation of their environmental strategy for buyers that demand products become better for the Earth. In fact, sustainability strongly aligns with many purchasers’ main criteria of quality, service, and price.

Part of the reason why corrugated is expected to have very large growth (besides the fact that every product needs different packages to be promoted, protected, and shipped) is that brands are demanding a shift from vinyl and other less sustainable materials. This change includes retail and event decoration products as well as furniture.

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SOURCE Keypoint Intelligence

Keypoint Intelligence Honors Lexmark for Outstanding Enterprise and Small Office Solutions