Loyalty programs are everywhere, from the grocery store to the EV charging station to your favorite clothing store. But are physical membership cards the best way to keep customers engaged? Mobile wallet apps offer an alternative for member management and authentication that is more convenient for customers, easier for merchants, and better for the environment.

The loyalty card problem

Chances are, if you open your wallet or purse, you’ll find a stack of loyalty cards from your favorite merchants. The local pharmacy. Your preferred gas station chain. Sporting goods and fashion chains. The sandwich shop. A travel program. Your gym. And on and on. In fact, Accenture reports that more than 90% of consumer companies offer some form of loyalty, rewards or membership program. That adds up to a lot of plastic in people’s wallets.

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SOURCE Elatec