Did you know that one of the greatest challenges in successfully implementing a Web to Print or e-commerce site is motivating customers to use it? It’s true. Several of RSA’s success stories show how in-plants have overcome slow adoption rates by implementing a marketing plan. However, there is another way of motivating e-commerce adoption and usage: designing websites based on modern shopping habits. … Continue reading How to Optimize Mobile to Motivate and Maintain Customers’ E-Commerce Adoption