A thriving car dealership group with twelve locations in the state of Texas not only sells cars and trucks, but also provides a variety of after-sales services including maintenance and body shop work, like many car dealerships in the area. One of their most successful mailers was inspired by a hailstorm. While the storm was … Continue reading What do a Hailstorm, A Car Dealership, and a RISO ComColor Printer have in Common?