What do a Hailstorm, A Car Dealership, and a RISO ComColor Printer have in Common?

A thriving car dealership group with twelve locations in the state of Texas not only sells cars and trucks, but also provides a variety of after-sales services including maintenance and body shop work, like many car dealerships in the area.

One of their most successful mailers was inspired by a hailstorm. While the storm was hitting the area, the Marketing Director was in his office using the ComColor to print 6,000 postcards advertising the dealership’s body shop services. The postcards reached customers in the affected areas the next day, before any other area car dealer could think about running a newspaper ad.

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