The Power of Variable Print in the Era of Social Distancing

By Elisha Kasinskas, RSA – Despite the many business casualties resulting from the pandemic, notably a reduction in printed output, print is still alive and well. That may sound like a contradiction but hear me out. The power of print is its ability to be personalized, which is beneficial for customer engagement in an era where in-person communication … Continue reading The Power of Variable Print in the Era of Social Distancing