By Mikaela Copland – PaperCut: Picture this, you’re happily working on a social media content calendar when… DING. It’s a Twitter notification. One of your customers is asking a super-specific question about the product that you can’t answer. Now you’ve got to swallow your pride and admit you indeed DON’T know everything about the business … Continue reading Why Your Business Needs A Social Media Response Team By PaperCut