On this episode of the What’s Happenin’ Technology Podcast, Andy Slawetsky sat down with Dominick Bracero and Ross Wood of ecoprintQ and Jeremy Hummer of AuthX to announce a new partnership that brings passwordless login and RFID-based authentication solutions to the print management space.
Office equipment resellers already selling card authentication at the MFP level will find this program especially appealing—it extends those capabilities to workstations and applications, allowing dealers to deepen their presence inside customer accounts.
Key Takeaways from the Interview:
- Passwordless Login for Workstations: AuthX offers a cloud-native solution that replaces traditional passwords with RFID badges, facial recognition, phone authentication, and more.
- RFID Expansion Beyond Print: Resellers can now offer the same badge-based access their customers use on MFPs to secure computer logins and application access.
- Strong Channel Alignment: ecoprintQ chose AuthX based on product strength, team commitment, and a shared channel-first approach—no direct sales.
- Sales Enablement Support: ecoprintQ is launching a full enablement kit including brochures, talk tracks, and channel manager-led training tailored to each dealer’s vertical.
- Ideal for Key Verticals: Healthcare, manufacturing, education, government, and financial services are early targets for this solution.
- Cybersecurity Benefits: Eliminating passwords reduces phishing risk and helps lower cybersecurity insurance premiums.
- Available Now: ecoprintQ partners can begin onboarding immediately, with training sessions rolling out in June.
This is a natural fit for office equipment resellers expanding into IT and managed services. If you’re already selling print management or RFID-enabled authentication, this solution offers a new opportunity to provide even more value to your customers.
SOURCE Industry Analysts Inc.
