We all know it’s easier to retain business than prospect and onboard new customers – the likelihood of selling to an existing customer is 60-70%, compared to just 5-20% for new customers. But that’s easier said than done! Retaining customers means providing value during every touchpoint throughout the life of your relationship with them and their agreement, including end of term discussions.  … Continue reading Increase Customer Retention Using Lead Enhancements in End of Term Negotiations