Tapp Label, an award-winning label converter with six locations across the U.S. and Canada, installed two new HP Indigo WS6800 Digital Presses and upgraded two existing HP Indigo WS6600 Digital Presses to HP Indigo WS6800 Digital Presses. The presses help Tapp Label provide customers, including prestigious wine brands, faster speed to market, enhanced print quality and unique label applications without the costly film, plate or make-ready charges of traditional printing methods.

Able to produce the vast majority of traditional labels and packaging jobs, Tapp Label’s new HP Indigo WS6800 Digital Presses allow the company to gain new efficiencies, such as on-press proofing and reduced set-up time, and transfer more of its waterless offset and flexography jobs to digital. Additionally, the new presses enable Tapp Label to meet its customers’ strict brand standards, offering offset-matching print quality, perfect color matching and consistent color output across their HP Indigo digital press fleet.

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“Even though flexography and traditional waterless offset both have their niche, the label market is shifting from these traditional printing processes to the HP Indigo platform to economically satisfy demand for shorter run lengths, increased SKUs and faster turnarounds,” said Rod Smith, executive vice president of sales and marketing, Tapp Label. “Our new HP Indigo digital presses and upgrades help satisfy those requirements and more, and we have been able to increase production flexibility, reduce waste and deliver phenomenal print fidelity that has helped us grow our business.”    

Tapp Label recently opened a new facility in Paso Robles, California to expand its reach to the central coast. The new facility will feature one of the new HP Indigo WS6800 Digital Presses and provide innovative and cutting-edge label printing services for the beverage, food, consumer goods, cosmetics, pharmaceutical and personal care companies in the region.