Originally published on LinkedIn Pulse by Darrell Amy Sales reps want to sell products. Sales managers want the collateral to talk about products. Dealer owners want their websites to feature products. Here’s the problem: prospects don’t want to buy products, they want their problems solved. Zig Ziglar was famous for saying: “You can have everything in life … Continue reading Stop selling copiers (MPS, DM, MNS) and start building bridges