What Is The State of Printing in 2014?

The following appears on castleink.com by Adam Haigh

That is the million dollar question, is it not? We would argue that printing means many things to many people, and while one article probably can?t capture every iota of thought when it comes to printing, we at least want to talk about some of the larger movements.

Let?s start with rather axiomatic theory that printing is not dead, despite many people calling for its demise. While printing in what some people may view as a more traditional view may be on the decline, printing, like any good thing, has found its own ways to evolve and stay relevant. Are less pages being printed in some houses today? It?s very likely. But, that doesn?t mean that printing does not have its place in the consumer space.

We are still likely a few years away from massive adoption of 3-D printing for consumers, and if social media networks like Twitter and Facebook as well as user forums on Yahoo! are any indication, plenty of people are still printing with what they already own as well as asking for advice on how to replace broken printers. This type of evidence, though admittedly a bit anecdotal, would seem to fly in the face of those who have already pronounced printing to be dead. Believe us, there is still plenty of margin to be had selling printers and the ink and toner that goes into them.