PLANO, Texas—Muratec America, Inc., manufacturer of multifunction office equipment and business productivity solutions, announces the Precision Label Series of digital presses, designed to produce short run, high-definition digital color labels.

“These products signal a new era for Muratec,” said Jim D’Emidio, president, Muratec America, Inc. “The label market is exploding year-over-year and the demand for short-run capabilities is one of the hottest growth areas. Most dealers we’ve approached with our label presses were able to quickly identify current customers who could benefit from a short-run digital label press. With a background in on-site service, customer support and professional sales approaches, the office equipment dealer channel is perfect to distribute these solutions.”

In conjunction with the Precision Label Series product launch, Muratec has created a program assisting dealers in building an internal foundation to successfully prospect, sell, install and support these presses. Dealers who wish to add the PLS-series presses to their line-up will have access to a three-day, on-site workshop, which focuses on prospect identification and marketing, label substrates and applications, digital label press installation, key operator training, break/fix service and ROI calculation for end customers.

“Muratec has always believed in the office equipment dealer,” said D’Emidio. “But we recognized early on that in order for the PLS-series to be successful, we had to develop a program to give our dealers the necessary tools to market, sell and support these devices. We’ve added personnel with decades of experience in the label world and they’re actively sharing their strategies and knowledge with our dealers. We also have one of the most tenured support staffs in the industry ready to assist.”

Organizations that rely on labels use Muratec’s Precision Label Series to bring label printing in-house and significantly reduce their label spend, waste and production time.

“It’s standard practice for a label converter to have a 2-3 week lead time,” said Lou Stricklin, director, marketing and sales support. “The PLS-series label presses can have labels printed, laminated, die-cut and ready for application in just hours, saving time and money. It’s also a huge competitive advantage for our customers to be able to instantly tweak packaging to address sudden changes in the market.”

Muratec’s PLS-2112 can print continuous-fed media or cut sheets, up to 8.5” wide, on a variety of media; the PLS-2112F, Muratec’s digital finishing system, creates true on-the shelf visual separation by giving labels unique shapes, styles and sizes.

“With the PLS-2112F, the only limit is your imagination,” Stricklin said. “In the past, organizations had to break the bank in order to produce die-cut labels; however, with the PLS-2112F, they can produce exceptional labels that deliver a competitive advantage and higher value perception on the shelf.”

The PLS-2112 digital label press features an MSRP of $24,995; the PLS-2112F features an MSRP of $39,995.