Konica Minolta has announced the launch of the MGI JETVARNISH 3D One entry-level digital spot UV finishing machine as it continues to accelerate its growing presence within industrial printing and commercial print markets.
A demonstration unit is already available in the Core Competence Center in France and other MGI JETVARNISH 3D One devices will be available in other Konica Minolta showrooms soon. Sales have started, the machine will be exclusively sold by Konica Minolta.
The MGI JETVARNISH 3D One will be aimed at markets such as small luxury packaging, books, magazines, business cards, menus, brochures, photobooks and greeting cards. Target customers will include digital printers, graphic art companies and Konica Minolta current clients who want to further grow new, profitable business opportunities.
This high-end product uses one universal varnish for multiple 2D and 3D tactile effects – for fine varnishing as well as embossed varnishing in one pass.
The MGI JETVARNISH 3D One device is the newest member of the MGI JETVarnish family. It will open more doors for customers to reach advertising, marketing, design and creative markets, as well as luxury packaging, by turning standard jobs into premium print products.
With a tagline of “embellishment for everyOne”, among the key features and highlights are:
- Lower capital cost and cost of production, enabling easier finance options
- Variable varnish thickness between 21 and 116 micron in one pass
- An AIS scanner for automated sheet-to-sheet registration without the need for crop marks, no waste and virtually no set-up time
- MGI software includes MGI spot varnish editor for “on-the-fly” job modification, a cost calculator and job management tool.
As part of the basic specifications, the MGI technology is combined with Konica Minolta piezoelectric printheads. Printing can be done on offset as well as digital materials. “On-the-job” drying and curing via an eco-friendly LED (for an ozone-free environment) is also provided as standard. Up to 2,077 A3 sheets can be printed an hour up to a size range of 364 x 750 mm.
Optional features cover variable data for versioning and personalisation, an automatic PDF converter, which converts PDFs into TIFF files, and a lightning option for the AIS scanner to use specialised metallic substrates.
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Buying intentions, attitudes and evaluations all improve when a tactile element is introduced to a printed product or packaging. And that’s exactly where a machine such as the new MGI JETVARNISH 3D One can help by producing a printed product or packaging that is more receptive to the consumer.
Tony Charlet, General Manager Industrial Printing
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The reality of how touch and feel play an increasingly important role in today’s consumer buying habits and improved brand recognition has helped shape thinking and certainly shouldn’t be underestimated. As one example, a report from the Foil and Specialty Effects Association reveals the time it takes for identifying enhanced products is 45% quicker than products, which are not embellished. In addition to that, enhanced products hold the attention 18% longer than print only products. And, looking at the desired result of the brand owner, the ability of a product to attract the shopper’s visual attention has a strong influence on a consumers decision to purchase, because the longer individuals focus on an item, the more likely they are to chose that item and give it a higher liking rate.[1]
For more information please check our sensory experience website or the product website.
[1] “An initial study into the Impact of High-Visibility Enhancements on Shelf Presence”; A 2013 Study Commissioned by the Foil & Specialty Effects Association
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About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. Konica Minolta enables its clients to champion the digital era: with its unique imaging expertise and data processing capabilities, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a provider of comprehensive IT services, Konica Minolta delivers consultancy and services to optimise business processes with workflow automation. The company further offers its customers solutions and managed services in the field of IT infrastructure and IT security as well as cloud environments. With regard to its office printing solutions, ‘IDC MarketScape: Western Europe Smart Multifunctional Peripheral 2018 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leading smart MFP provider of note’. As a strong partner for the professional printing market, Konica Minolta offers business consulting, state-of-the-art technology and software and has established itself as the production printing market leader for more than a decade in Europe, Central Asia, the Middle East and Africa (InfoSource). In the healthcare sector, Konica Minolta drives digitalisation of clinical workflows and offers a broad range of next-level diagnostic solutions. Its Business Innovation Centre in London and four R & D laboratories in Europe enable Konica Minolta to bring innovation forward by collaborating with its customers as well as academic, industrial and entrepreneurial partners. For its solutions that combine ‘smart service with smart technology’, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Outstanding Serviceability 2018/2019’ from Keypoint Intelligence. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With almost 10,300 employees (as of April 2019), Konica Minolta Europe earned net sales of over EUR 2.39 billion in financial year 2018/19.
For more information, please visit http://newsroom.konicaminolta.eu/ and follow Konica Minolta on Facebook, YouTube and Twitter @KonicaMinoltaEU.
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SOURCE Konica Minolta
