The following appears on digitalsignagetoday.com

To many observers, Toshiba America Business Solutions is a company in the midst of a transformation. After all, the company traditionally has been known for its document-management and document-workflow solutions. In 2014, however, its digital-signage revenues have increased 250 percent versus last year’s business. Another indicator of change: The company generated $3 million in digital-signage sales at its 2013 LEAD end-user conference, and it reports that about half of all the business signed at the 2014 LEAD conference will come from the digital-signage space.

But, says Bill Melo, Toshiba’s newly appointed chief marketing executive, there is a common theme that underlies all of the company’s product and service offerings:

“Although our technologies look like different things — copiers, MFPs, digital signage — they’re not. Our core competence is helping our customers manage information, no matter what form that information takes,” Melo said at the company’s LEAD 2014 conference in Dallas in November.

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