The following appears on printweek.com
HP has announced the launch of the HP Scitex 15000 Corrugated Press, at Interpack 2014, alongside a raft of other product news all geared towards strengthening its position in the packaging sector.
The launch represents the latest action in HP’s assault on the $11bn (£6.5bn) global packaging market, just 7% of which is currently printed digitally according to Infotrends.
It follows the Drupa 2012 launch of the HP Indigo 20000 for labels and flexible packaging and the HP Indigo 30000 for folding cartons, both of which will begin shipping this quarter following successful installs at six customer sites worldwide.
A new partnership with Comexi Group will deliver a solvent-free laminating solution optimised for the HP Indigo 20000, the Comexi Nexus L20000, enabling shorter time to market.
HP senior vice-president, Graphics and Inkjet Solutions Business, Stephen Nigro said: “After leading the shift to digital in label printing, HP is again driving an unstoppable analogue-to-digital transformation in the package printing industry.
