By  – Vendors, resellers, analysts – CEOs through to account managers – are commenting on the convergence of the print and IT reseller markets. We see this clearly with 20% of our traditional print partners now earning up to 30% of their revenues from IT services. Certainly, the print technology of today supports the story, but are the services propositions offered by the discrete print and IT reseller channels also coming together?

So what is ‘Print as a Service’?

Managed Print Services (MPS) was born in the enterprise market and, over a number of years, has moved into the SMB space. Whilst MPS clearly has a place, do all SMB customers require the all-encompassing services and benefits that it offers?

For some, MPS may have connotations of complexity, lengthy, binding contracts and unpleasant administration. So, is there a place, where print and IT really converge for a “Print as a Service offering”, delivered through either the print reseller or the IT services company alongside their portfolio of managed services? I think there is.

Print as a Service (PRaaS) promises delivery of traditional print annuities, as well as the opportunity to diversify into IT services with a low touch, profitable offering. With over 6 million A4 devices pushed into the western European market each year*, print is the dominant technology. Does the low entry-price point, when compared with a portfolio of “as a service” offerings, afford an IT reseller a subscription model revenue and margin opportunity at low risk?

For print resellers, this represents a risk to your traditional business model. As a test of the risk profile go through your customer base and ask yourself “do I own the whole print requirement here, or here, or here?” If the answer is no maybe it’s time to think about offering PRaaS before someone else muscles in on the opportunity.

Are IT resellers extending ‘as a service’?


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