By Andy Hill – With 11.6 billion mobile-connected devices predicted to be roaming the earth by 2020[2], it is not surprising local searches are being touted as crucial for inbound marketing. For Xerox channel partners who haven’t adopted local search and mobile marketing strategies yet, it’s time to change – here’s why.
5 local search statistics that cannot be ignored[1]:
- 30% of search queries performed on mobile devices are locally based.
- 28% of all searches geared towards buying locally result in a purchase.
- 78% of local searches on mobile devices result in offline purchases.
- 72% of buyers that search locally will visit a business within a five-mile radius.
- 50% of mobile local searchers will visit a business within a day of their search.
