By Josie Heskje, GreatAmerica – Tips Shared on The 4 Disciplines of Execution by our National Sales Meeting Speaker from Franklin Covey

You have goals to achieve in your business—we all do. The questions are: do your managers know the most important ones? Are they trying to achieve so many goals that none get the attention they deserve? Do they know which activities are the most crucial for goal attainment? Are their teams being held accountable to achieve those goals?

We recently held our National Sales Meeting at our headquarters. Our format is typically to bring in a guest speaker to teach us something that will help improve our odds of success in the coming year and then celebrate the achievements of those sales professionals in our organization that attained or exceeded their goals.  We’ve had speakers present on “the new sales pipeline”, effective prospecting, and business acumen. This year, our leaders focused on something quite different. They focused on our team’s ability to execute on the most important goals. A proven process for ensuring that our most important goals get achieved this year: The 4 Disciplines of Execution, introduced by Franklin Covey. 

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.”

– Steve Jobs, Apple


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