News highlights:
- Delivers simplified and easy-to-navigate global1 structure with two distinct tracks
- Rewards partners for performance, collaboration and capabilities
- Accelerates digital transformation with insights-driven data and collaboration tools
What is the new HP partner program?
HP Amplify is the most streamlined partner engagement program in HP’s storied history and is unlike any other program in the industry today. Two clearly defined tracks – HP Amplify Synergy and HP Amplify Power – ground the program and give partners the autonomy to choose exactly how they want to work with HP in order to grow their profitability. The concepts that led to the creation of HP Amplify focus on performance, capabilities, and collaboration — three pillars we believe will catalyze future-ready sellers who aim to define and lead the future of the channel.
What is the overall objective of the new partner program?
It advances the industry-leading go-to-market strategy that HP has maintained with our partners for decades. Our ultimate goal with the new program is facilitating HP and our partners to be successful in creating the bestpossible customer experience—and to be prepared for where the customer journey demands we go next. The program incentivizes partners based on more criteria than just sales revenue. HP Amplify will also measure rewards based on new performance indicators, including investing in and improving digital skills, service delivery capabilities, e-commerce and omnichannel experiences and secure data collaboration. HP Amplify breaks new ground in analytics and insights, differentiating the program from those offered by other vendors.
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SOURCE HP
