The Importance of Content Development in Driving Sales
By Leah Quesada – According to CEB, 57% of the purchasing decision is complete before a supplier is contacted which means the average consumer has identified a need, researched options, and narrowed the supplier pool before they connect with you. It also means they’ve passed through the awareness phase and possibly even the consideration phase of your sales … Continue reading The Importance of Content Development in Driving Sales
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