Your B2B customers don’t need you the way they used to

Your B2B customers don’t need you the way they used to. According to Google, more than 60% of the buyers decision process takes place before your sales reps meet with their prospects.

Screen Shot 2015-06-15 at 5.20.55 AMWhy? Because of the Internet, social media and purchasing committees. Building trust and credibility is now more important than ever. Sound familiar? Your senior sales reps have relationship building skills; your younger reps have the Internet and social media fluency.

What’s does this mean to you? It’s time to take a hard look at your sales organization. We can help with the Higher Sale Playbook ™. We have used our sales and sales management expertise to create the industry-leading platform to build sales organizations of all sizes, and in a consistent way.

Starting with preliminary meetings, the Coco Training team will collaborate with top management to determine the health of a sales organization, to on-site training and coaching, and follow up planning; equipping your organization for success in the contemporary selling environment.

The shift is occurring at an ever increasing rate. Selling is changing and your sales teams need improved skill sets to keep pace.

Our comprehensive program covers the tools and processes critical to personal, team, and company development. It’s about building a solid foundation with structure and contemporary Sales Best Practices.

Want to know more? Call me, email me. Attend a webinar and learn how A Higher Sale Playbook can energize your sales organization.

Larry Coco


Coco Training – the home of the Inspired Sales Approach™

Tel: 914.588.5384

Eighty- two percent of all sales teams today are understaffed – We Have the Answer