BTA Gateway To Success – Come Hear Me Speak In Austin!

2-for-1 BTA Member Dealer Registration is Only $49
With $150 Promo Code Received With Membership!

Dealer Registration:
BTA member: $199 (2-for-1 registration! See details here.)
Non-member: $249

The Gateway to Success event, hosted by BTA Mid-America and open to office technology dealers from across the country, will feature:


Featured Educational Session
What’s Happenin’ in the Imaging Industry
Andy Slawetsky, president, Industry Analysts Inc.
In recent years, the changing workplace and ever-evolving end-user expectations have contributed to a redirected focus of sorts within the office technology industry. Meanwhile, from the growing emphasis on the need for dealers to pursue adjacent revenue opportunities to the news of OEM acquisitions to the rise of such offerings as mobile printing apps — it can sometimes make your head spin. In this session, Slawetsky will address these and other notable industry changes and trends. He will also provide strategic overviews of the industry’s OEMs. As a regular attendee at industry events, analyst briefings and technology overviews, Slawetsky will share his thoughts and observations on “what’s happenin'” today in the industry and the resulting opportunities being presented to the independent dealer channel.Slawetsky is president of Industry Analysts Inc., founded in 1973 by his father. He joined the firm in 1996 as an industry analyst covering the office technology industry. A graduate of the University of Maryland, Slawetsky began his career selling copiers in the Washington, D.C., market. Today, he manages one of the most widely read news publications in the imaging industry, the What’s Happenin’ daily e-newsletter, which has more than 20,000 subscribers. Slawetsky also provides new sales rep training and social media consulting services for dealers.
Keynote Address
Unforgettable Leadership: How to Be the Leader Your Employees Never Want to Leave
Ted Ma,
Featured Speaker
To Sell or Not to Sell? That is Not the Question!
John Hey, Strategic Business Associates
Dealer Panel
The Evolution of MPS: What Has Changed in Dealer MPS Programs?
Moderated by Sarah Henderson, Clover Imaging Group

John Dodge
Advanced Systems Inc.
Cedar Falls, Iowa

Don Duvall
Impact Networking LLC
Lake Forest, Illinois

Kevin Morris
OneDOC Managed Print Services LLC
Oklahoma City, Oklahoma
Additional Educational Sessions
Create a Foundation for Sales Success
Sally Brause, GreatAmerica Financial Services Corp.
Rebranding Your Dealership
Chip Miceli, Pulse Technology
Printer & MFP Security in the IoT Age
Jamie Bsales, Keypoint Intelligence
Ignite Your Sales for Your New Products & Services With the Right Sales Compensation Components
Luis Gonzalez, SalesScoreKeeper
Exhibiting Sponsors
Click a logo to visit the sponsor’s website.
Lunch Sponsor
Breakfast Sponsor
Breaks Sponsor


Successful Rebranding From Clover AMPLIFY Increases Engagement