BTA’s ProFinance 2.0 to Be Held June 21-22

Kansas City, MO — On June 21-22 in Cleveland, Ohio, the Business Technology Association (BTA, will host its ProFinance 2.0 workshop at BTA member dealership Blue Technologies.

Over the last 15 years, the principles taught in the workshop have dramatically improved the performance of hundreds of dealerships. It has evolved to adapt to industry changes and has incorporated those changes into the new industry model. The model consists of more than 30 key benchmarks, including those for MPS, and has helped dealerships achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates ( lead ProFinance 2.0. In the workshop, they share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training provides practical ideas that can be put into action immediately. It provides attendees the competitive edge that is so vital in today’s marketplace through proven sales and service plans, effective management bonus programs and critical organizational strategies.

The workshop is one of BTA’s longest-running educational workshops and has received many positive reviews through the years. Among the comments from recent attendees:

  • “Great information! I came in feeling overwhelmed at our business, but I am leaving knowing we are on the right track. We need more people to continue to grow and we need to follow the model. Thank you!” — Tricia Sanchez, C3 Technology Services, Santa Ana, California
  • “The background and experiences Todd and John possess make this workshop well worth the time and travel. I most enjoyed hearing their stories of personal and professional challenges and failures, along with their accomplishments. I enjoyed the workshop very much and benefited greatly.” — John Marotte, Automated Business Solutions, Warwick, Rhode Island

For more information or to register for ProFinance 2.0, visit or call (800) 843-5059. BTA members may apply their $150 or $250 educational discount received with their membership toward the workshop. BTA members who have already attended the workshop, but would like a refresher course and to obtain the new model, can attend again for 50 percent off the member price (discounts do not apply).

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association’s various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.

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