White represents many contradictory feelings: fear and hope, celebrating new beginnings and mourning the dead, sand and snow, and other opposites. “The more you talk about white, the more complicated it gets,” says Rhode Island School of Design professor, James Goggin. “We turn to white when things are extreme, when they’re big,” adds Jeff Goodby, … Continue reading White Comes in Many Shades from New Sneakers to Fresh Snow: How Xerox Renders a Most Complex Color