By Jim Morrissey, Xerox – Most companies that achieve sustained, long-term, profitable growth have invested in adjacent markets1—markets that share commonalities with their core business. These commonalities make market entry more predictable and manageable, increasing the odds of success. Office equipment dealers can pursue a number of adjacent markets that offer good profit and growth opportunities. … Continue reading At ITEX, Xerox Offers Partners Adjacency Growth Opportunities with Clearly Differentiated, Leadership MPS, Apps and Production Technology