Don’t Be Wary of the Data Center

There is no need to be wary of selling to a print data center. This post identifies who they are, what they do, where they are found and their motivation.

Working with a software provider like RSA provides guidance, expertise, and workflow software to efficiently process jobs.

By Elisha Kasinskas, RSA – Think of the data center and the people in it as your friends. Data centers are typically high-volume customers that consistently print the same types of jobs on the same stock. Much of the work typically processed through a data center are low-effort jobs compared to variable print-type work. Some might even say the typical jobs handled by the data center are tedious or unexciting, but even so, it’s profitable if you can win the data center decision maker’s confidence and get inside.


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SOURCE Rochester Software Associates

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