What Really Drives Your Customer Experience?
By Katie Lanpher, GreatAmerica – Did you know that 64% of consumers have found customer experience to be more important than price when it comes to buying? And 74% of people will switch brands if the purchasing process is too difficult? Additionally, more than 70% of B2B buyers fully define their needs before even engaging a vendor, almost half … Continue reading What Really Drives Your Customer Experience?
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