Article three of our “The 6 ‘W’s’ of Production Print Workflow” series, focusing on the who, what, why, where, when and how’s of production print and part of our “Production Print Workflow Education Series” to understand Production Print Workflow.
After learning about what production print is and who produces it in the first two installments of our dealer education series, it’s time to discuss why dealers should target production print. The answer is simple, really: production print presents a tremendous growth opportunity for office equipment dealers.
According to In-Plant Graphics research, “Trends and Services in the In-plant Industry,” only about 33% of in-plants are in charge of managing their parent organizations’ MFD and copier fleets. From that, we can deduce there are a lot of in-plants that are not getting called on by dealers who are selling MFPs (if they are not out prospecting for production). At the same time, there is a growing trend in which in-plant departments want to take control of print across the entire organization–from the MFPs scattered across your various departments to the production units in their print shop.