Engagement isn’t just for love birds! Business leaders need to be focused on it too

By Jennie Fisher – 2017 started out with a pop of champagne after my only son got down on one knee to ask his girlfriend to marry him. It’s hard to explain a mother’s pride to see her son take on the responsibilities of marriage and moving toward long-term commitment and happiness.  I like to believe I played a small part in helping him become the mature and confident man he is today, but there is also a twinge of sadness when I realize he may not need me the same way he has in the past.

Though Cam may be my only biological son, I have around 180 people in the Office Equipment Group who still need me to be committed to their well-being, and we have our own type of engagement upon which to focus. For my employees, my leadership and guidance directly impact their engagement at GreatAmerica.

Why is employee engagement important?

According to Gallup, only 33% of employees in the U.S. are engaged. Yet Gallup also reports that companies with highly engaged workforces outperform their peers by 147% in earnings per share. Whether or not you believe these statistics, it’s fair to reason that employees who are engaged have more care and passion for what they do and more commitment to their company, leading to the “extra effort” to please their customers – internally and externally. This clearly can help differentiate your business from the competition.

So… what does an engaged employee look like? How do I know when I see one?

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