VDP: A Stepping-Stone to More Opportunities for a Dealer and their Customers

By Elisha Kasinskas, Rochester Software Associates – Never underestimate a software solution that can make an in-plant more efficient, save them time and money, but also opens the door to more sales—for them and you the dealer. VDP software does just that.

Easier Does It

VDP software, such as RSA’s ImpactVDP™, allows corporate and in-house print centers to create customized products, expand their services, and retain more work in-house. It can also help an in-plant capture new customers by adding customized catalog items to their offerings just like the large online print shops. It’s not unusual for in-plants using VDP to expand their offerings to handle new jobs such as wide format for creating posters and signage for their customers.


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SOURCE Rochester Software Associates

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