Business Strategy for a Globalized World DOCUWARE ARTICLE

By Jon Langdon, DocuWare – The world has never been more connected than it is today. Examples in our personal and professional lives are abundant. My four-year-old daughter, Lanah, practices saying her colors and numbers in Spanish with her grandparents, Ama and Tito, via video call to Ecuador (where my mom retired). I chat with an Amazon customer service representative in Huntington, West Virginia. We’re talking about an order that is delayed in a warehouse in Edison, New Jersey as I last-minute shop from my phone at the airport in Orlando, Florida for a birthday gift for my wife being delivered to our home in Connecticut. And just a few minutes ago, I was in a conversation from my desk on the East Coast of the U.S. with a member of our sales team in France and a member of our Professional Services team in Germany working on a cool, creative automation for a customer in Luxembourg.

Technology has brought us close together and enabled us to do things in real time regardless of location. To businesses this means that access to markets, resources, and employees is better than ever before. But sometimes there is still a noticeable, obvious distance.

The types of distance that impact a global strategy

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