Konica Minolta Rethinks Creativity with AccurioPro Variable Data to raise the bar for one-to-one Marketing

Konica Minolta has today unveiled AccurioPro Variable Data, a new professional suite of variable data printing and publishing software tools, in a move designed to rethink creativity and one-to-one marketing with new standards for high-performance desktop applications.

The Konica Minolta Accurio Pro Variable Data is a powerful variable data plugin to Adobe InDesign®software. It enables seamless integration and variable elements to be easily added to any InDesign document to create unique output in a wide variety of file and VDP formats.

Producing fast, personalised output that is fully supported by all Konica Minolta and other digital presses, the software can merge text, pictures, multi-line articles or full-page information using data from most sources.

AccurioPro Variable Data supports many advanced design features, such as type-on-a-curve, runarounds, multi-page composition, drop shadows and transparency effects. The software is completely menu-driven. Unlike other VDP software products, there is no coding language to learn.

AccurioPro Variable Data other features include:

  • CopyFit™ module – provides advanced, on-the-fly copy fitting capability for text that is too long to fit a designated area
  • Rules Module – can be used to implement sophisticated conditional logic (if/then/else) processing
  • Imposition Module – allows for the easy creation of multi-up layouts with full support for “cut & stack” output and imposition templates
  • Bar Coding Module – provides support for variable linear and 2D bar codes
  • Automation Module – can be used with Enfocus Switch and other products to create completely automated variable data workflows

Konica Minolta provides AccurioPro Variable Data in two versions: Essential or Premium. The Essential product is an affordably priced, robust toolset that can process an unlimited number of database records. It includes the CopyFit, Rules, and Imposition modules, and can produce multi-page variable output in PDF or PDF/VT format. The Premium version is the professional edition that provides all of the features of the Essential version, but also includes improved output performance and other advanced features, including master page swapping, embedded variables and style tags, and support for additional VDP output formats.

With the introduction of AccurioPro Variable Data, Konica Minolta has raised the price/performance bar for all variable data software products. We’re helping customers rethink creativity with a suite of software that will make one-to-one marketing easy. Its performance and flexibility are formidable. No other software bundle in the market provides this much power with a straightforward, menu-driven user interface. The array of built-in features, ease of use, direct integration with Adobe InDesign, and attractive price point will make AccurioPro Variable Data the new standard for high-performance, desktop variable data applications.

André Statkus, Product Manager, Production Printing, Konica Minolta Business Solutions Europe ”


About Konica Minolta Business Solutions Europe

Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. Konica Minolta enables its clients to champion the digital era: with its unique imaging expertise and data processing capabilities, Konica Minolta creates relevant solutions for its customers and solves issues faced by society. As a provider of comprehensive IT services, Konica Minolta delivers consultancy and services to optimise business processes with workflow automation. The company further offers its customers solutions and managed services in the field of IT infrastructure and IT security as well as cloud environments. With regard to its office printing solutions, ‘IDC MarketScape: Western Europe Smart Multifunctional Peripheral 2018 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leading smart MFP provider of note’. As a strong partner for the professional printing market, Konica Minolta offers business consulting, state-of-the-art technology and software and has established itself as the production printing market leader for more than a decade in Europe, Central Asia, the Middle East and Africa (InfoSource). In the healthcare sector, Konica Minolta drives digitalisation of clinical workflows and offers a broad range of next-level diagnostic solutions. Its Business Innovation Centre in London and four R & D laboratories in Europe enable Konica Minolta to bring innovation forward by collaborating with its customers as well as academic, industrial and entrepreneurial partners. For its solutions that combine ‘smart service with smart technology’, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Outstanding Serviceability 2018/2019’ from Keypoint Intelligence. Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With almost 10,300 employees (as of April 2019), Konica Minolta Europe earned net sales of over EUR 2.39 billion in financial year 2018/19.

For more information, please visit http://newsroom.konicaminolta.eu/ and follow Konica Minolta on Facebook, YouTube and Twitter @KonicaMinoltaEU.

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SOURCE Konica Minolta

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