A retail store is a critical element of a designer’s business and can have a strong influence on a customer’s purchase decision. Presenting an item in an inviting manner can contribute to strong revenues and keep happy shoppers coming back. Mood Media’s Shopper Sentiments study found that 80% of consumers globally are now ready to visit retail stores in-person to discover new items, after a year of mostly online purchasing and limited trips outside of the home.
Understanding the importance of the retail experience, Sharp was able to successfully provide technology solutions for two iconic fashion brands’ prime retail locations in the heart of some of Manhattan, New York’s busiest shopping districts. Both brands had their own challenges and received a Sharp makeover that resulted in satisfaction from both the designers and their customers.
A Video Wall for Midtown
One well-known fashion designer was opening its first-ever flagship store in Midtown. To stand out amongst the competition in such a chic neighborhood and visually catch people’s attention, the store needed compelling display units that were large and clear, and that bystanders could see from the sidewalks, so they arranged to install a vibrant 3×7 wall of Sharp professional displays, visible from the second and third story windows of their retail location. The video content included runway models displaying the company’s latest designs with music synchronizing in-store for an extra effect. The owner was so impressed with the visual impact of the signage, that they ordered additional video displays to be added throughout the store to reinforce the brand. They also implemented professional displays in their other store locations.
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SOURCE Sharp Electronics Corporation
