By Remi Del Mar: As we gear up for winter, there are still no clear signs that point to how our second holiday season of the pandemic will function. Regulations are changing and certainty is a comfort that we lack in this moment. As marketers and business owners begin to plan out their holiday efforts, it’s a good time to look at how we can leverage AV technology to make the holiday rush safe and engaging.
Digital signage has played a crucial role the past 12 months helping keep us safe and excited in retail environments. We’ve seen how projector technology can adapt to ever-changing safety regulations and provide information quickly, while simultaneously promoting relevant and timely marketing communications. We’ve also seen the growth of online sales and the efforts set in place to aid the promotion of brick-and-mortar stores through cross promotion and partnership marketing.
The key to success as we cross into this next season is enticing people back into stores with unique and memorable retail activations and brand experiences. Keeping procedures on-brand and budget friendly can be quite the holiday hassle. To alleviate some of that stress, let’s dive into a few ways signage can elevate and advocate for retail holiday experiences.
Personalize interactive, touchless displays
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Source Epson
