Why Smart Sales Leaders Want Clients, Not Customers

By Larry LevineThis post originally appeared on LinkedIn Pulse and has been adapted for use on this blog with kind permission of Larry Levine.

“The quality of your life as a sales rep is based upon the quality of your relationships”

We would all agree, customer experience matters more now than ever before and sales reps who don’t adapt to a customer-led mindset through personalization will fall further behind and suffer major customer churn.

In today’s modern business world, full of business intelligence, marketing automation tools and social media, your customers and prospects are expecting a different type of interaction; one which is personalized, genuine and authentic.

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