By Bobby Marhamat, Epson: Retailers have continued to shovel coal into the furnace over the course of a trying year-plus. Finally, the retail train is showing prolonged forward momentum. Through the end of May, retail and food service sales in the U.S. had outpaced their 2019 levels.
Shoppers tired of being cooped up have burst back into retail stores. As time passes, retailers will need to continually and consistently deliver compelling in-location experiences. This is the only way to prolong retail’s resurgence.
The uptick in retail sales is encouraging, plain and simple. However, we know from our State of Consumer Behavior 2021 report that the average shopper is a fickle one. While 48% of consumers say they prefer the in-location retail experience, how do you make sure that they choose your in-location retail experience?
From TJX Companies’ treasure hunts to Canada Goose’s conversion of its storefronts into museums, there’s no shortage of inspirational in-location experiences. To keep up with these innovators, it’s more important than ever that you remain inspired in devising your own in-location experiences.
Make sure you are checking all of the boxes, from top-tier customer service to logical in-store layouts and everything in between.
Consumers fundamentally lack for loyalty. Give them no reason to stray.
Click Here to Read the Rest
Source Epson
4 Ways Prioritizing Digital Literacy Improves In-Person Learning
