OKI Data Americas Adds New MFP and Color Printer for the BTA Channel

Latest color product line helps SMBs get back to business, putting a focus on high efficiency, scalability and low operating costs

Mount Laurel, NJ (Jan. 18, 2017) OKI Data Americas – a world-class printing technology leader – introduces two new devices made exclusively for the BTA channel: the ES5473MFP, a high-quality smart color multi-function printer (MFP), and the ES7412, a powerful A4 color printer with faster speed, increased paper capacity and a low total cost of ownership to small and mid-size businesses (SMBs).

“Businesses continue to rank high-definition quality color output, security and IT efficiency at the top of their printing needs,” said Tina Tuccillo, Vice President of Marketing for Office Products at OKI Data Americas. “In 2017, we anticipate these needs with continued focus on operating cost. Our new MFP and color printer enable BTA office technology dealerships to help SMBs get back to business this year, offering a unique level of flexibility while allowing companies to keep an eye on its bottom line.”

The ES7412ES5473MFP flexible enough to address the needs of a growing business, maintaining functionality for a longer lifespan through:

  • A wide range of media capabilities, including up to 52″ banners and a variety of heavy paper stock
  • Internet Protocol Security (IPSec) compliance, ensuring that documents are safely sent and received
  • Private Print and optional Card Release, keeping documents confidential
  • Google Cloud Print 2.0, enabling printing on the move

 The ES5473MFP utilizes reliable OKI LED print technology that produces excellent HD color output with a customizable scan/print document platform and secure cloud integration. It features SENDYS Document Explorer Lite with optional connectivity to Office 365™, Google Drive™ and Dropbox™, making document management simpler for the user. The ES5473’s interface is easy to use, enabling users to troubleshoot the machine from a simple customizable 7” touch panel.

The ES7412 A4 color printer features faster print speeds than its predecessor, low cost per page and offers reliability, robust security and a low cost of ownership for SMBs, making it ideal for everything from mono documents to high-end marketing collateral. It is easy to use and offers robust security features for more sensitive work. The ES7412 also provides improved connectivity, gigabit Ethernet, Google Cloud Print 2.0 ready and Private Print (available in February).

“Our competitive line of color printers and MFPs have unique functionalities that are specifically designed with the user in mind and further underscores OKI’s commitment to channel development and customer satisfaction,” added Tuccillo. “Ultimately, these capabilities allow for great efficiencies across the entire organization – saving time and money.”

 OKI products are built on parent company OKI Data Corporation’s history of leadership and innovation. Most of OKI’s color printing solutions feature Single Pass Color™ as well as proprietary digital LED and HD Color technologies. These technologies allow OKI to manufacture products that require fewer moving parts than the traditional laser printer.

OKI Data is committed to providing exceptional customer support for its full product offering. Technical support for its office and production related products is provided live[1], toll-free 24 hours a day, seven days a week, 365 days a year, with agents based in North America. The OKI Data live chat feature is available to customers within the US and Canada seeking online support on weekdays during normal business hours within the Eastern time zone. In addition, support for OKI Data’s wide-format printers is provided within the U.S. and Canada by a network of authorized distributors; support and training for authorized distributors is available during normal business hours within the Pacific time zone.

# # #

About OKI Data Americas

OKI Data Americas, headquartered in Mount Laurel, NJ, is backed by Tokyo-based parent company OKI Electric Industry, a $4.3 billion multinational public corporation which has been a leader in telecom, infrastructure, and mechatronics systems since 1881. OKI Data Americas began its innovation in the printing industry more than four decades ago, first marketing some of the earliest dot matrix printers before pioneering the LED print technology that continues to drive OKI’s product portfolio today.

With its catalog of Office Products, including single and multifunction digital color and monochrome LED printers, and serial impact dot matrix printers, OKI is a reliable presence in printing-intensive environments around the world. In the graphics and signage industries, OKI’s Industrial Printers – including the ColorPainterTM line of eco-solvent wide-format printers and proColor™ series of digital production printers – deliver world-class print output that is made to last.  For more information, visit www.okidata.com and follow OKI Data Americas on Twitter at @OKIData.

CAUTION! Our ColorPainter Traffic Printer Early Adopter Program is running now through Jan. 31